Very few know this, but Whistle started as a data company. For two years, we built partnerships with some of the biggest data providers in the world. One of the biggest problems that we came across when building custom data orders for our clients was that no matter which provider we partnered with, the problem was always the same: the data was rotting.
How all large databases work is that they gather data in large quantities and then manually audit the information every six to 12 months. The problem is that contact data is constantly changing. Consider the change in workforce in 2020 as an example. As such, YOUR data may very likely be outdated and old when received at the source. This just doesn’t cut it for modern sales development teams, who live on connect rates.
We needed to create a new way to ensure fresh and accurate contact information on demand that could empower the world’s top sales teams and our internal campaigns, as we pivoted to a full-service agency.
Whistle Data uses technology and human teams to manually validate every contact record at point of order and deliver only 100% accurate information to sales teams. We have a simple process to map out three key areas of contact information for B2B leads:
Social validation is used as a check to confirm current employment status but can also produce rich information such as the latest posts, likes, articles, or updates shared by the prospect on Linkedin. These requests can be used to build custom lists, for example, CMOs who have been in position for less than six months, which could be very valuable for technology companies, targeting people wanting to make changes.
Email validation runs through three of the top independent email verification tools before it is manually validated by a Whistle Data professional, who sends a test email to confirm if there is a bounce or if it was received. Once all is clear, this email is added to the list for processing.
Phone validation is one of our most important and unique processes. Like Social and Email validation, Phone validation involves sourcing the original details from the top database partners, but then manually calling the number at least 3 times to ensure deliverability and confirm if the number is still in use, is mobile, direct, or if not and to map out the extension pathway. For Sales Development reps who are looking to streamline their activities, our ability to map out pathways and note the secretaries’ names and details gives an extra edge.
Whistle Data now powers everyone from large, publicly listed companies, as well as individual sales professionals, looking to outperform targets. Our model is geared to fuel teams when needed, so instead of forcing subscriptions, we typically advise companies to order fresh lists of 500 to 1000 every week, or as required. Data rots, so knowing your cadence is important to determine how much data you should require on an ongoing basis
Ordering data is simple
Contact us with your request.
We will send you a custom form that you will be able to use for future orders. Once placed, we will be in touch to confirm the progress. We invoice you once you have received your order and you only pay for what you receive.
Simple, fast, clean