Sales Outreach & Meeting Generation
We deploy the 6 elements of Outbound Sales and Marketing:
Strategy. We refine your audience, offering, message and tailor your approach accordingly. We specialize in B2B communications for SAAS companies, with clients selling to both SMBs and enterprises.
Audience. “Lazy lists” cost companies later in the funnel. We help you understand the buyer persona and identify titles and companies, collect and verify contact data across phone, email and social as well as tracking compelling events that stimulate conversation.
Attention. Your offer’s benefits may seem obvious to you but prospects aren’t paying attention. We’ll build and refine messages that resonate, grow awareness and create compelling reasons for prospects to speak with you.
Timing. What is driving your customers to engage with you now? We work with you to create compelling events that drive conversations for a repeatable and predictable pipeline.
Story. By identifying and interviewing your audience, we are able to gauge their interests, appeal to their emotional drivers and compose engaging copy across email, social, text and phone scripts.
Consistency. Our multi-touch approach leverages the most sophisticated AI technology to ensure no leads fall through the cracks and to manage buyer communications in a systematic and intelligent way.