On this first episode of the PipeCast, I speak with Richard Smith, Co-Founder of Refract about navigating the challenging budget issue. When faced with an objection about budget, do you counter with an offer, nurture or neither? Does this tactic differ by stage in the deal? Refract helps companies increase deal velocity and decrease missed […]
Founder, CEO @Whistle
With over 10 years of selling technology to hundreds of SMB and Enterprise companies across multiple sectors, I have begun to wrap my head around the art of sales. I’ve been a part of 2 exits – one as a founder and the other as a founding team member. I’m a people person, who loves to connect, lead, share experiences, coach, strategize and implement. I take learning seriously and dedicate 2 hours per week to direct learning. I enjoy writing and sharing ideas and am a recognized thought leader in the SAAS community.